Bath Preparations Market

The global market for perfumed bath salts and other bath preparations is expected to experience steady growth in both volume and value over the next eight years. Consumption and production trends have shown relative stability, but there have been fluctuations in imports and exports. Major players in the market include China, the United States, and Japan, with significant growth rates seen in countries like Poland and the United Arab Emirates. Overall, the market is poised for continued expansion in the coming years.

Market Forecast

Driven by increasing demand for perfumed bath salts and other bath preparations worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +0.0% for the period from 2022 to 2030, which is projected to bring the market volume to 1.6M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +0.9% for the period from 2022 to 2030, which is projected to bring the market value to $10.7B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Perfumed Bath Salts And Other Bath Preparations

In 2022, the amount of perfumed bath salts and other bath preparations consumed worldwide fell slightly to 1.6M tons, waning by -2.3% compared with the previous year's figure. Overall, consumption, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 with an increase of 7.1%. As a result, consumption attained the peak volume of 1.6M tons; afterwards, it flattened through to 2022.

The global bath preparations market revenue shrank modestly to $10B in 2022, therefore, remained relatively stable against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2019 with an increase of 8%. Global consumption peaked at $10.4B in 2014; however, from 2015 to 2022, consumption failed to regain momentum.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (312K tons), the United States (198K tons) and India (118K tons), with a combined 40% share of global consumption. Germany, Pakistan, Indonesia, Japan, Italy, Brazil, the UK, Turkey, South Korea and Poland lagged somewhat behind, together comprising a further 32%.

From 2012 to 2022, the biggest increases were recorded for Poland (with a CAGR of +6.2%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($919M), China ($748M) and Japan ($463M) constituted the countries with the highest levels of market value in 2022, with a combined 21% share of the global market. Brazil, India, Germany, Indonesia, Italy, South Korea, the UK, Pakistan, Turkey and Poland lagged somewhat behind, together accounting for a further 19%.

In terms of the main consuming countries, Turkey, with a CAGR of +5.4%, recorded the highest growth rate of market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of bath preparations per capita consumption in 2022 were Germany (1,047 kg per 1000 persons), Italy (984 kg per 1000 persons) and Poland (679 kg per 1000 persons).

From 2012 to 2022, the biggest increases were recorded for Poland (with a CAGR of +6.4%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Perfumed Bath Salts And Other Bath Preparations

In 2022, the amount of perfumed bath salts and other bath preparations produced worldwide shrank slightly to 1.6M tons, approximately mirroring 2021. Overall, production, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 with an increase of 6% against the previous year. Global production peaked at 1.7M tons in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

In value terms, bath preparations production dropped to $9.8B in 2022 estimated in export price. In general, production saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 when the production volume increased by 8.5% against the previous year. Over the period under review, global production hit record highs at $10.5B in 2014; however, from 2015 to 2022, production stood at a somewhat lower figure.

Production By Country

China (385K tons) constituted the country with the largest volume of bath preparations production, accounting for 24% of total volume. Moreover, bath preparations production in China exceeded the figures recorded by the second-largest producer, the United States (191K tons), twofold. India (122K tons) ranked third in terms of total production with a 7.5% share.

From 2012 to 2022, the average annual growth rate of volume in China totaled +1.6%. In the other countries, the average annual rates were as follows: the United States (-0.3% per year) and India (+2.0% per year).

Imports

World Imports of Perfumed Bath Salts And Other Bath Preparations

In 2022, supplies from abroad of perfumed bath salts and other bath preparations decreased by -22.4% to 269K tons, falling for the fourth consecutive year after four years of growth. Over the period under review, imports showed a noticeable decline. The growth pace was the most rapid in 2017 when imports increased by 15%. Over the period under review, global imports reached the peak figure at 442K tons in 2018; however, from 2019 to 2022, imports failed to regain momentum.

In value terms, bath preparations imports dropped to $1B in 2022. Overall, imports showed a relatively flat trend pattern. The growth pace was the most rapid in 2017 when imports increased by 12%. Over the period under review, global imports reached the peak figure at $1.4B in 2018; however, from 2019 to 2022, imports failed to regain momentum.

Imports By Country

The countries with the highest levels of bath preparations imports in 2022 were the United States (22K tons), Germany (19K tons), the UK (18K tons), Belgium (16K tons), Hong Kong SAR (15K tons), Japan (14K tons), the Netherlands (12K tons), Canada (10K tons), Italy (8.3K tons), Poland (7.8K tons), France (7.5K tons) and Hungary (5.5K tons), together resulting at 57% of total import. Romania (4.9K tons) held a little share of total imports.

From 2012 to 2022, the biggest increases were recorded for Japan (with a CAGR of +7.5%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($98M), Japan ($90M) and Hong Kong SAR ($72M) constituted the countries with the highest levels of imports in 2022, with a combined 26% share of global imports.

Japan, with a CAGR of +8.7%, recorded the highest rates of growth with regard to the value of imports, in terms of the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

The average bath preparations import price stood at $3,742 per ton in 2022, surging by 11% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.8%. The most prominent rate of growth was recorded in 2021 an increase of 14% against the previous year. Over the period under review, average import prices hit record highs in 2022 and is likely to see gradual growth in years to come.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Japan ($6,337 per ton), while Romania ($1,656 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+5.8%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Perfumed Bath Salts And Other Bath Preparations

In 2022, overseas shipments of perfumed bath salts and other bath preparations decreased by -13.5% to 312K tons, falling for the fifth year in a row after three years of growth. Over the period under review, exports continue to indicate a pronounced downturn. The most prominent rate of growth was recorded in 2017 when exports increased by 21%. As a result, the exports reached the peak of 526K tons. From 2018 to 2022, the growth of the global exports failed to regain momentum.

In value terms, bath preparations exports declined to $1B in 2022. In general, exports saw a slight reduction. The most prominent rate of growth was recorded in 2017 with an increase of 11%. Over the period under review, the global exports reached the maximum at $1.3B in 2018; however, from 2019 to 2022, the exports stood at a somewhat lower figure.

Exports By Country

In 2022, China (76K tons), distantly followed by the Netherlands (39K tons), Poland (30K tons), Germany (19K tons) and the United States (15K tons) represented the main exporters of perfumed bath salts and other bath preparations, together creating 57% of total exports. The following exporters - Belgium (13K tons), Hong Kong SAR (11K tons), the UK (10K tons), Malaysia (9.9K tons), Italy (9.3K tons), Canada (7.6K tons), the United Arab Emirates (6.8K tons) and Spain (6.6K tons) - together made up 24% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the key exporting countries, was attained by the United Arab Emirates (with a CAGR of +11.2%), while the other global leaders experienced more modest paces of growth.

In value terms, China ($267M) remains the largest bath preparations supplier worldwide, comprising 27% of global exports. The second position in the ranking was held by Germany ($90M), with an 8.9% share of global exports. It was followed by the Netherlands, with an 8.3% share.

From 2012 to 2022, the average annual rate of growth in terms of value in China totaled +3.0%. In the other countries, the average annual rates were as follows: Germany (-5.8% per year) and the Netherlands (+3.5% per year).

Export Prices By Country

In 2022, the average bath preparations export price amounted to $3,219 per ton, surging by 2.2% against the previous year. Over the last decade, it increased at an average annual rate of +1.6%. The growth pace was the most rapid in 2021 an increase of 13%. Over the period under review, the average export prices hit record highs in 2022 and is likely to continue growth in the near future.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the United Arab Emirates ($5,581 per ton), while Poland ($1,608 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+5.4%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform