Hair Lotion and Preparation Market

The global market for hair lotion and preparation is projected to see steady growth over the next eight years, with an anticipated CAGR of +3.4% in volume and +5.1% in value. Consumption was relatively flat in 2022, but peaked in 2019 at 4.3M tons. China, the United States, and India were the top consuming countries, while China, the United States, and India also led in market value. Production peaked at 4.2M tons in 2019, with China as the largest producer. Imports and exports also saw growth, with the United States and Italy leading in exports and imports. Average prices for imports and exports varied among countries. Overall, the market is expected to continue to grow steadily in the upcoming years.

Market Forecast

Driven by increasing demand for hair lotion and preparation worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to accelerate, expanding with an anticipated CAGR of +3.4% for the period from 2022 to 2030, which is projected to bring the market volume to 5.2M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +5.1% for the period from 2022 to 2030, which is projected to bring the market value to $30.2B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Hair Lotion and Preparation

In 2022, approx. 4M tons of hair lotion and preparation were consumed worldwide; which is down by -2.5% against the previous year. Overall, consumption, however, saw a relatively flat trend pattern. Global consumption peaked at 4.3M tons in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

The global hair lotion and preparation market value dropped to $20.2B in 2022, flattening at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.1% over the period from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2019 with an increase of 6.7%. As a result, consumption attained the peak level of $20.8B. From 2020 to 2022, the growth of the global market remained at a somewhat lower figure.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (811K tons), the United States (411K tons) and India (327K tons), together accounting for 39% of global consumption. Turkey, Russia, Nigeria, Indonesia, Brazil, Japan, the UK, France, Ethiopia and Spain lagged somewhat behind, together comprising a further 28%.

From 2012 to 2022, the biggest increases were recorded for Turkey (with a CAGR of +12.5%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, China ($3.3B), the United States ($3.1B) and India ($1.4B) were the countries with the highest levels of market value in 2022, with a combined 38% share of the global market. Japan, Russia, Indonesia, Brazil, France, the UK, Turkey, Nigeria, Spain and Ethiopia lagged somewhat behind, together comprising a further 27%.

In terms of the main consuming countries, Turkey, with a CAGR of +13.2%, saw the highest rates of growth with regard to market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of hair lotion and preparation per capita consumption in 2022 were Turkey (2,022 kg per 1000 persons), Spain (1,442 kg per 1000 persons) and the UK (1,245 kg per 1000 persons).

From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the leading consuming countries, was attained by Turkey (with a CAGR of +11.0%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Hair Lotion and Preparation

In 2022, global hair lotion and preparation production shrank to 4M tons, almost unchanged from the previous year's figure. Over the period under review, production, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 with an increase of 8.3%. Global production peaked at 4.2M tons in 2019; however, from 2020 to 2022, production remained at a lower figure.

In value terms, hair lotion and preparation production contracted slightly to $18.4B in 2022 estimated in export price. In general, production, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2019 with an increase of 5.2% against the previous year. As a result, production attained the peak level of $19.2B. From 2020 to 2022, global production growth failed to regain momentum.

Production By Country

China (855K tons) remains the largest hair lotion and preparation producing country worldwide, accounting for 21% of total volume. Moreover, hair lotion and preparation production in China exceeded the figures recorded by the second-largest producer, India (344K tons), twofold. The third position in this ranking was held by the United States (307K tons), with a 7.7% share.

In China, hair lotion and preparation production increased at an average annual rate of +3.3% over the period from 2012-2022. In the other countries, the average annual rates were as follows: India (+3.7% per year) and the United States (+2.3% per year).

Imports

World Imports of Hair Lotion and Preparation

Global hair lotion and preparation imports shrank modestly to 1.5M tons in 2022, remaining relatively unchanged against 2021. The total import volume increased at an average annual rate of +2.8% over the period from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. The growth pace was the most rapid in 2013 with an increase of 9.3%. Global imports peaked at 1.5M tons in 2021, and then declined in the following year.

In value terms, hair lotion and preparation imports stood at $9.9B in 2022. The total import value increased at an average annual rate of +3.8% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 with an increase of 17% against the previous year. Over the period under review, global imports hit record highs in 2022 and are likely to see gradual growth in the near future.

Imports By Country

In 2022, the United States (211K tons), distantly followed by the UK (101K tons), Germany (82K tons) and Russia (80K tons) represented the key importers of hair lotion and preparation, together comprising 31% of total imports. France (51K tons), Canada (49K tons), the Netherlands (43K tons), Spain (41K tons), Poland (38K tons), the Czech Republic (36K tons), the United Arab Emirates (35K tons), Japan (35K tons) and Belgium (34K tons) held a minor share of total imports.

Imports into the United States increased at an average annual rate of +4.9% from 2012 to 2022. At the same time, the Czech Republic (+9.2%), Poland (+7.3%), the Netherlands (+7.1%), the United Arab Emirates (+5.7%), the UK (+5.2%), Russia (+5.2%), Germany (+4.8%), Belgium (+4.4%), France (+1.7%) and Spain (+1.5%) displayed positive paces of growth. Moreover, the Czech Republic emerged as the fastest-growing importer imported in the world, with a CAGR of +9.2% from 2012-2022. Canada experienced a relatively flat trend pattern. By contrast, Japan (-2.1%) illustrated a downward trend over the same period. While the share of the United States (+2.5 p.p.) increased significantly, the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($1.3B) constitutes the largest market for imported hair lotion and preparation worldwide, comprising 13% of global imports. The second position in the ranking was held by the UK ($537M), with a 5.4% share of global imports. It was followed by Germany, with a 5.2% share.

In the United States, hair lotion and preparation imports increased at an average annual rate of +6.5% over the period from 2012-2022. In the other countries, the average annual rates were as follows: the UK (+4.2% per year) and Germany (+5.2% per year).

Import Prices By Country

In 2022, the average hair lotion and preparation import price amounted to $6,525 per ton, picking up by 1.6% against the previous year. In general, the import price continues to indicate slight growth. The pace of growth was the most pronounced in 2021 an increase of 8.6% against the previous year. Over the period under review, average import prices attained the peak figure in 2022 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was the Netherlands ($9,210 per ton), while the Czech Republic ($4,668 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Canada (+2.8%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Hair Lotion and Preparation

In 2022, shipments abroad of hair lotion and preparation increased by 5% to 1.5M tons, rising for the second consecutive year after two years of decline. The total export volume increased at an average annual rate of +2.1% from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being observed in certain years. The pace of growth was the most pronounced in 2013 when exports increased by 11%. Over the period under review, the global exports attained the maximum in 2022 and are expected to retain growth in the near future.

In value terms, hair lotion and preparation exports rose slightly to $9.6B in 2022. The total export value increased at an average annual rate of +3.4% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 when exports increased by 15%. Over the period under review, the global exports reached the peak figure in 2022 and are likely to see gradual growth in the immediate term.

Exports By Country

Italy (149K tons), Germany (130K tons), Mexico (112K tons), the United States (107K tons), France (90K tons), Belgium (80K tons), Spain (72K tons), China (70K tons), the United Arab Emirates (69K tons), Poland (63K tons), the Netherlands (58K tons) and Thailand (56K tons) represented roughly 69% of total exports in 2022. Canada (44K tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for the United Arab Emirates (with a CAGR of +18.0%), while shipments for the other global leaders experienced more modest paces of growth.

In value terms, the largest hair lotion and preparation supplying countries worldwide were the United States ($1B), Italy ($973M) and Germany ($948M), with a combined 30% share of global exports. The Netherlands, France, Spain, Mexico, Belgium, Canada, Poland, the United Arab Emirates, Thailand and China lagged somewhat behind, together accounting for a further 40%.

The United Arab Emirates, with a CAGR of +16.5%, recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

In 2022, the average hair lotion and preparation export price amounted to $6,295 per ton, stabilizing at the previous year. Over the last decade, it increased at an average annual rate of +1.2%. The growth pace was the most rapid in 2018 when the average export price increased by 5.9%. Over the period under review, the average export prices hit record highs at $6,369 per ton in 2021, and then contracted in the following year.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was the Netherlands ($9,404 per ton), while China ($3,626 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+6.6%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform