World - Paper Hand Towels - Market Analysis, Forecast, Size, Trends And Insights
Get instant access to more than 2 million reports, dashboards, and datasets on the IndexBox Platform.
View PricingPaper Hand Towels Market
The global paper hand towels market is projected to see continued growth in both volume and value over the next eight years. Market performance is forecasted to expand with a Compound Annual Growth Rate (CAGR) of +4.3% in volume and +6.2% in value from 2022 to 2030, bringing the market volume to 30M tons and the market value to $84.3B by the end of 2030. While consumption slightly decreased in 2022 compared to the previous year, the overall trend has shown significant growth over the last decade. China remains the largest consumer and producer of paper hand towels, with notable growth rates in both volume and value. Imports and exports of paper hand towels have also seen growth, with top importing and exporting countries showing varying trends in prices and quantities. Overall, the global paper hand towels market is expected to continue its upward trajectory in the immediate term.
Market Forecast
Driven by increasing demand for paper hand towels worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +4.3% for the period from 2022 to 2030, which is projected to bring the market volume to 30M tons by the end of 2030.
In value terms, the market is forecast to increase with an anticipated CAGR of +6.2% for the period from 2022 to 2030, which is projected to bring the market value to $84.3B (in nominal prices) by the end of 2030.
Consumption
World Consumption of Paper Hand Towels
In 2022, approx. 21M tons of paper hand towels were consumed worldwide; falling by -1.8% against 2021 figures. In general, the total consumption indicated a pronounced expansion from 2012 to 2022: its volume increased at an average annual rate of +4.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +60.1% against 2012 indices. Over the period under review, global consumption reached the maximum volume at 22M tons in 2021, and then fell slightly in the following year.
The global paper hand towels market revenue stood at $52B in 2022, standing approx. at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated buoyant growth from 2012 to 2022: its value increased at an average annual rate of +5.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -0.4% against 2019 indices. Over the period under review, the global market hit record highs at $52.2B in 2019; however, from 2020 to 2022, consumption remained at a lower figure.
Consumption By Country
China (3.5M tons) remains the largest paper hand towels consuming country worldwide, accounting for 16% of total volume. Moreover, paper hand towels consumption in China exceeded the figures recorded by the second-largest consumer, the United States (1.5M tons), twofold. The third position in this ranking was taken by India (1.4M tons), with a 6.4% share.
From 2012 to 2022, the average annual rate of growth in terms of volume in China amounted to +7.7%. The remaining consuming countries recorded the following average annual rates of consumption growth: the United States (+6.5% per year) and India (+6.7% per year).
In value terms, China ($9.1B) led the market, alone. The second position in the ranking was held by India ($3.7B). It was followed by the United States.
From 2012 to 2022, the average annual rate of growth in terms of value in China amounted to +9.5%. The remaining consuming countries recorded the following average annual rates of market growth: India (+10.4% per year) and the United States (+6.8% per year).
The countries with the highest levels of paper hand towels per capita consumption in 2022 were the United States (4.4 kg per person), Russia (4.4 kg per person) and Japan (4.2 kg per person).
From 2012 to 2022, the biggest increases were recorded for Nigeria (with a CAGR of +13.1%), while consumption for the other global leaders experienced more modest paces of growth.
Production
World Production of Paper Hand Towels
Global paper hand towels production dropped slightly to 21M tons in 2022, which is down by -1.6% compared with the previous year. Over the period under review, the total production indicated tangible growth from 2012 to 2022: its volume increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +60.7% against 2012 indices. The growth pace was the most rapid in 2014 with an increase of 9.9% against the previous year. Over the period under review, global production reached the maximum volume at 22M tons in 2021, and then dropped slightly in the following year.
In value terms, paper hand towels production totaled $52.1B in 2022 estimated in export price. Overall, the total production indicated a resilient expansion from 2012 to 2022: its value increased at an average annual rate of +6.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +3.5% against 2020 indices. The pace of growth appeared the most rapid in 2018 when the production volume increased by 17%. Global production peaked at $58.7B in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.
Production By Country
China (3.7M tons) constituted the country with the largest volume of paper hand towels production, accounting for 17% of total volume. Moreover, paper hand towels production in China exceeded the figures recorded by the second-largest producer, the United States (1.5M tons), threefold. India (1.4M tons) ranked third in terms of total production with a 6.3% share.
In China, paper hand towels production expanded at an average annual rate of +7.7% over the period from 2012-2022. In the other countries, the average annual rates were as follows: the United States (+5.9% per year) and India (+6.7% per year).
Imports
World Imports of Paper Hand Towels
In 2022, global paper hand towels imports was estimated at 2.3M tons, picking up by 4.9% against the previous year's figure. The total import volume increased at an average annual rate of +2.5% over the period from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations in certain years. The most prominent rate of growth was recorded in 2013 when imports increased by 9.1%. Over the period under review, global imports reached the maximum at 2.3M tons in 2020; afterwards, it flattened through to 2022.
In value terms, paper hand towels imports soared to $5.3B in 2022. The total import value increased at an average annual rate of +3.2% over the period from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.
Imports By Country
The purchases of the twelve major importers of paper hand towels, namely Germany, the United States, France, Japan, Canada, the UK, the Netherlands, Hong Kong SAR, the Czech Republic, Belgium, Austria and Switzerland, represented more than half of total import. Australia (54K tons) took a little share of total imports.
From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Japan (with a CAGR of +10.8%), while imports for the other global leaders experienced more modest paces of growth.
In value terms, Germany ($491M), France ($413M) and the United States ($387M) constituted the countries with the highest levels of imports in 2022, with a combined 24% share of global imports. Canada, Japan, the UK, the Netherlands, Belgium, Austria, Hong Kong SAR, the Czech Republic, Switzerland and Australia lagged somewhat behind, together comprising a further 38%.
Among the main importing countries, Japan, with a CAGR of +9.7%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.
Import Prices By Country
The average paper hand towels import price stood at $2,325 per ton in 2022, rising by 13% against the previous year. Overall, the import price saw a relatively flat trend pattern. As a result, import price reached the peak level and is likely to continue growth in the immediate term.
There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Canada ($2,945 per ton), while Hong Kong SAR ($1,808 per ton) was amongst the lowest.
From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Canada (+2.6%), while the other global leaders experienced more modest paces of growth.
Exports
World Exports of Paper Hand Towels
In 2022, the amount of paper hand towels exported worldwide rose significantly to 2.4M tons, picking up by 6.4% on the previous year's figure. The total export volume increased at an average annual rate of +2.9% over the period from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 when exports increased by 8.6% against the previous year. Over the period under review, the global exports hit record highs at 2.4M tons in 2020; afterwards, it flattened through to 2022.
In value terms, paper hand towels exports skyrocketed to $5.7B in 2022. The total export value increased at an average annual rate of +4.4% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the exports attained the peak and are likely to continue growth in the immediate term.
Exports By Country
The shipments of the seven major exporters of paper hand towels, namely Germany, Italy, China, the United States, Poland, France and Canada, represented more than half of total export. Sweden (71K tons), Indonesia (60K tons), Belgium (59K tons), the Netherlands (52K tons), Spain (43K tons) and Malaysia (40K tons) held a relatively small share of total exports.
From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by Indonesia (with a CAGR of +9.3%), while the other global leaders experienced more modest paces of growth.
In value terms, the largest paper hand towels supplying countries worldwide were Germany ($814M), China ($807M) and Italy ($693M), together accounting for 40% of global exports.
In terms of the main exporting countries, China, with a CAGR of +13.7%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.
Export Prices By Country
The average paper hand towels export price stood at $2,421 per ton in 2022, increasing by 17% against the previous year. Over the last decade, it increased at an average annual rate of +1.5%. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.
Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was China ($3,080 per ton), while Indonesia ($1,686 per ton) was amongst the lowest.
From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+5.5%), while the other global leaders experienced more modest paces of growth.
This report provides an in-depth analysis of the global paper hand towels market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- Prodcom 17221160 - Hand towels of paper pulp, paper, cellulose wadding or webs of cellulose fibres
Country coverage:
Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:
- USA
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
+ the largest producing countries
Data coverage:
- Global market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Global production, split by region and country
- Global trade (exports and imports)
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
-
1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
-
2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
-
3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
- MARKET SIZE
- CONSUMPTION BY COUNTRY
- MARKET FORECAST TO 2030
-
4. MOST PROMISING PRODUCT
Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCT
- MOST TRADED PRODUCT
- MOST PROFITABLE PRODUCT FOR EXPORT
-
5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
-
6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE
- PRODUCTION BY COUNTRY
8. GLOBAL IMPORTS
The Largest Importers on The Market and How They Succeed
- IMPORTS FROM 2012–2023
- IMPORTS BY COUNTRY
- IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS
The Largest Exporters on The Market and How They Succeed
- EXPORTS FROM 2012–2023
- EXPORTS BY COUNTRY
- EXPORT PRICES BY COUNTRY
-
10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO -
11. COUNTRY PROFILES
The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO- United States
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
-
LIST OF TABLES
- Key Findings In 2023
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Per Capita Consumption, By Country, 2018–2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Destination, 2012–2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Origin, 2012–2023
-
LIST OF FIGURES
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Consumption, By Country, 2023
- Market Volume Forecast to 2030
- Market Value Forecast to 2030
- Products: Market Size And Growth, By Type
- Products: Average Per Capita Consumption, By Type
- Products: Exports And Growth, By Type
- Products: Export Prices And Growth, By Type
- Production Volume And Growth
- Exports And Growth
- Export Prices And Growth
- Market Size And Growth
- Per Capita Consumption
- Imports And Growth
- Import Prices
- Production, In Physical Terms, 2012–2023
- Production, In Value Terms, 2012–2023
- Production, By Country, 2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, 2012–2023
- Imports, In Value Terms, 2012–2023
- Imports, In Physical Terms, By Country, 2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country, 2012–2023
- Exports, In Physical Terms, 2012–2023
- Exports, In Value Terms, 2012–2023
- Exports, In Physical Terms, By Country, 2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, 2012–2023
This report provides an in-depth analysis of the global paper hand towels market.
Global Paper Handkerchiefs Market Report 2018. This report provides an in-depth analysis of the global paper handkerchiefs market.
This report provides an in-depth analysis of the global market for household and sanitary articles of paper.
This report provides an in-depth analysis of the global paper tablecloths market.
This report provides an in-depth analysis of the global paper tablecloths market.
This report provides an in-depth analysis of the global toilet paper market.
This report provides an in-depth analysis of the global market for process control, gate, globe and other valves.
Global Pneumatic Tyre Valve Market Report 2018. This report provides an in-depth analysis of the global pneumatic tyre valve market.
Global Sink Valve Market Report 2018. This report provides an in-depth analysis of the global sink valve market.
Global Process Control Valve Market Report 2018. This report provides an in-depth analysis of the global process control valve market.
Discover the top import markets for paper hand towels in the world. Learn about the key countries and their import values in the paper hand towel market.
Explore the top import markets for household and sanitary articles of paper, backed with data provided by the IndexBox market intelligence platform. Discover the countries driving the demand and key statistics for this thriving industry.
The U.S. (208K tons) and Germany (199K tons) represented roughly 20% of total imports of toilet paper in 2018.
In 2018, approx. 2.1M tons of toilet paper were exported worldwide; going up by 4.9% against the previous year. In value terms, toilet paper exports totaled $3.7B in 2018.
In value terms, the U.S. ($375M), Germany ($320M) and the Netherlands ($164M) were the countries with the highest levels of imports in 2018, with a combined 24% share of global imports.
Explore the top import markets for process control, gate, globe, and other valves. Find out the import values and key statistics of the world's leading countries. Discover the market trends and opportunities using IndexBox market intelligence platform.
Explore the world's best import markets for process control, gate, globe, and other valves. Get key statistics and numbers on the import value of valves in various countries.