Porous-Tipped Pen Market

The global porous-tipped pen market is expected to experience an upward consumption trend from 2022 to 2030, with forecasted increases in both volume and value. Despite a slight decrease in consumption in 2022, the market is projected to reach 49B units and $15.3B in value by the end of 2030. China, the United States, and India are the top consumers, while China leads in production and exports. Import prices and export prices show noticeable fluctuations among major importing and exporting countries.

Market Forecast

Driven by rising demand for porous-tipped pen worldwide, the market is expected to start an upward consumption trend over the next eight-year period. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +2.6% for the period from 2022 to 2030, which is projected to bring the market volume to 49B units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +3.7% for the period from 2022 to 2030, which is projected to bring the market value to $15.3B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Porous-Tipped Pens And Markers

In 2022, consumption of porous-tipped pens and markers decreased by -5.5% to 40B units, falling for the fourth year in a row after two years of growth. In general, consumption continues to indicate a slight decrease. As a result, consumption attained the peak volume of 47B units. From 2019 to 2022, the growth of the global consumption remained at a somewhat lower figure.

The global porous-tipped pen market revenue shrank modestly to $11.5B in 2022, approximately equating the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption continues to indicate a perceptible slump. Over the period under review, the global market hit record highs at $15.1B in 2012; however, from 2013 to 2022, consumption stood at a somewhat lower figure.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (8.5B units), the United States (6.3B units) and India (4.4B units), with a combined 48% share of global consumption. Mexico, Pakistan, Japan, Indonesia, Canada, Saudi Arabia, Democratic Republic of the Congo, Brazil, Egypt and Thailand lagged somewhat behind, together accounting for a further 30%.

From 2012 to 2022, the biggest increases were recorded for Brazil (with a CAGR of +8.0%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the largest porous-tipped pen markets worldwide were Democratic Republic of the Congo ($1.7B), China ($992M) and Mexico ($820M), together accounting for 31% of the global market. Japan, India, the United States, Indonesia, Saudi Arabia, Pakistan, Canada, Thailand, Egypt and Brazil lagged somewhat behind, together comprising a further 31%.

Among the main consuming countries, Saudi Arabia, with a CAGR of +11.2%, saw the highest rates of growth with regard to market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of porous-tipped pen per capita consumption in 2022 were Saudi Arabia (22 units per person), Canada (21 units per person) and Mexico (19 units per person).

From 2012 to 2022, the biggest increases were recorded for Brazil (with a CAGR of +7.3%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Porous-Tipped Pens And Markers

In 2022, production of porous-tipped pens and markers was finally on the rise to reach 46B units after three years of decline. Overall, production, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 with an increase of 24% against the previous year. As a result, production reached the peak volume of 50B units. From 2019 to 2022, global production growth failed to regain momentum.

In value terms, porous-tipped pen production fell slightly to $11.3B in 2022 estimated in export price. In general, production, however, recorded a slight contraction. The pace of growth appeared the most rapid in 2018 with an increase of 17% against the previous year. Global production peaked at $12.6B in 2012; however, from 2013 to 2022, production remained at a lower figure.

Production By Country

The country with the largest volume of porous-tipped pen production was China (17B units), comprising approx. 36% of total volume. Moreover, porous-tipped pen production in China exceeded the figures recorded by the second-largest producer, the United States (5.9B units), threefold. The third position in this ranking was taken by India (4.6B units), with a 9.9% share.

From 2012 to 2022, the average annual growth rate of volume in China totaled +1.8%. In the other countries, the average annual rates were as follows: the United States (+6.5% per year) and India (+1.2% per year).

Imports

World Imports of Porous-Tipped Pens And Markers

Global porous-tipped pen imports reduced to 9.4B units in 2022, which is down by -8.1% compared with the year before. Over the period under review, total imports indicated perceptible growth from 2012 to 2022: its volume increased at an average annual rate of +4.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +53.9% against 2014 indices. The most prominent rate of growth was recorded in 2021 with an increase of 24%. As a result, imports reached the peak of 10B units, and then declined in the following year.

In value terms, porous-tipped pen imports reached $2.2B in 2022. Overall, total imports indicated a buoyant increase from 2012 to 2022: its value increased at an average annual rate of +5.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +66.2% against 2012 indices. The pace of growth was the most pronounced in 2021 when imports increased by 16%. Global imports peaked in 2022 and are likely to continue growth in the immediate term.

Imports By Country

In 2022, the United States (2.5B units), distantly followed by Mexico (1,387M units), Belarus (815M units), Brazil (633M units) and Russia (502M units) represented the major importers of porous-tipped pens and markers, together comprising 62% of total imports. The following importers - the Czech Republic (289M units), Japan (246M units), China (201M units), Canada (184M units) and Turkey (182M units) - together made up 12% of total imports.

From 2012 to 2022, the biggest increases were recorded for Belarus (with a CAGR of +55.9%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($354M) constitutes the largest market for imported porous-tipped pens and markers worldwide, comprising 16% of global imports. The second position in the ranking was held by Mexico ($131M), with a 6.1% share of global imports. It was followed by Canada, with a 3.7% share.

From 2012 to 2022, the average annual rate of growth in terms of value in the United States totaled +5.0%. In the other countries, the average annual rates were as follows: Mexico (+11.7% per year) and Canada (+5.1% per year).

Import Prices By Country

In 2022, the average porous-tipped pen import price amounted to $0.2 per unit, increasing by 14% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.1%. The growth pace was the most rapid in 2014 when the average import price increased by 18%. Over the period under review, average import prices reached the maximum at $0.2 per unit in 2017; however, from 2018 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Canada ($0.4 per unit), while Belarus (less than $0.1 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Canada (+13.4%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Porous-Tipped Pens And Markers

Global porous-tipped pen exports soared to 15B units in 2022, with an increase of 15% compared with the year before. Overall, total exports indicated a moderate expansion from 2012 to 2022: its volume increased at an average annual rate of +4.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +122.6% against 2015 indices. The pace of growth was the most pronounced in 2018 when exports increased by 65% against the previous year. Over the period under review, the global exports hit record highs in 2022 and are expected to retain growth in the near future.

In value terms, porous-tipped pen exports expanded significantly to $2.4B in 2022. In general, total exports indicated a resilient increase from 2012 to 2022: its value increased at an average annual rate of +5.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +66.3% against 2015 indices. The pace of growth appeared the most rapid in 2021 with an increase of 20% against the previous year. The global exports peaked in 2022 and are expected to retain growth in the immediate term.

Exports By Country

China was the main exporter of porous-tipped pens and markers in the world, with the volume of exports resulting at 8.3B units, which was approx. 55% of total exports in 2022. It was distantly followed by the United States (2.1B units) and Belarus (1.2B units), together committing a 22% share of total exports. Italy (560M units), the Czech Republic (448M units), Japan (422M units), Malaysia (370M units), France (345M units), India (282M units) and Mexico (263M units) took a minor share of total exports.

Exports from China increased at an average annual rate of +5.6% from 2012 to 2022. At the same time, Belarus (+93.1%), India (+10.4%), the United States (+7.1%), the Czech Republic (+5.9%), Malaysia (+3.3%), Mexico (+3.1%), Italy (+2.9%) and Japan (+2.7%) displayed positive paces of growth. Moreover, Belarus emerged as the fastest-growing exporter exported in the world, with a CAGR of +93.1% from 2012-2022. By contrast, France (-1.6%) illustrated a downward trend over the same period. Belarus (+8 p.p.), China (+5.3 p.p.) and the United States (+3 p.p.) significantly strengthened its position in terms of the global exports, while France saw its share reduced by -1.9% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($935M) remains the largest porous-tipped pen supplier worldwide, comprising 38% of global exports. The second position in the ranking was taken by the United States ($184M), with a 7.5% share of global exports. It was followed by Japan, with a 7% share.

From 2012 to 2022, the average annual rate of growth in terms of value in China amounted to +8.9%. The remaining exporting countries recorded the following average annual rates of exports growth: the United States (+8.9% per year) and Japan (+0.6% per year).

Export Prices By Country

The average porous-tipped pen export price stood at $0.2 per unit in 2022, which is down by -5.9% against the previous year. Overall, the export price, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2015 when the average export price increased by 29%. The global export price peaked at $0.2 per unit in 2017; however, from 2018 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Mexico ($0.6 per unit), while Belarus (less than $0.1 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Mexico (+11.4%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform