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MERCOSUR - Rum - Market Analysis, Forecast, Size, Trends and Insights

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MERCOSUR: Rum Market 2024

Rum Market Size in MERCOSUR

The MERCOSUR rum market was finally on the rise to reach $X in 2022, after four years of decline. In general, consumption, however, continues to indicate a relatively flat trend pattern. Over the period under review, the market attained the peak level at $X in 2017; however, from 2018 to 2022, consumption failed to regain momentum.

Rum Production in MERCOSUR

In value terms, rum production expanded significantly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of X% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2016 when the production volume increased by X%. Over the period under review, production attained the peak level at $X in 2017; however, from 2018 to 2022, production remained at a lower figure.

Rum Exports

Exports in MERCOSUR

In 2022, shipments abroad of rum increased by X% to X litres, rising for the second consecutive year after two years of decline. Total exports indicated a tangible increase from 2012 to 2022: its volume increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by X% against 2020 indices. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, rum exports soared to $X in 2022. Over the period under review, exports posted a strong expansion. The most prominent rate of growth was recorded in 2016 when exports increased by X%. The level of export peaked in 2022 and is likely to see gradual growth in the immediate term.

Exports by Country

Venezuela was the key exporting country with an export of around X litres, which accounted for X% of total exports. Guyana (X litres) ranks second in terms of the total exports with a X% share, followed by Brazil (X%) and Colombia (X%). Peru (X litres) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by Peru (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, Venezuela ($X) remains the largest rum supplier in MERCOSUR, comprising X% of total exports. The second position in the ranking was held by Guyana ($X), with a X% share of total exports. It was followed by Brazil, with a X% share.

In Venezuela, rum exports expanded at an average annual rate of X% over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: Guyana (X% per year) and Brazil (X% per year).

Export Prices by Country

In 2022, the export price in MERCOSUR amounted to $X per litre, reducing by X% against the previous year. Export price indicated a resilient increase from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, rum export price increased by X% against 2012 indices. The most prominent rate of growth was recorded in 2017 an increase of X% against the previous year. Over the period under review, the export prices attained the maximum at $X per litre in 2021, and then shrank in the following year.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Venezuela ($X per litre), while Brazil ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Venezuela (X%), while the other leaders experienced more modest paces of growth.

Rum Imports

Imports in MERCOSUR

In 2022, overseas purchases of rum increased by X% to X litres, rising for the second consecutive year after three years of decline. Over the period under review, imports, however, saw a relatively flat trend pattern. The volume of import peaked at X litres in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, rum imports soared to $X in 2022. In general, imports, however, continue to indicate a pronounced setback. The pace of growth was the most pronounced in 2021 with an increase of X%. Over the period under review, imports reached the maximum at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, Chile (X litres), Peru (X litres) and Colombia (X litres) represented the key importer of rum in MERCOSUR, making up X% of total import. Argentina (X litres) held the next position in the ranking, followed by Paraguay (X litres) and Ecuador (X litres). All these countries together took approx. X% share of total imports. Suriname (X litres) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Paraguay (with a CAGR of X%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Peru ($X), Chile ($X) and Colombia ($X) were the countries with the highest levels of imports in 2022, with a combined X% share of total imports. Argentina, Ecuador, Suriname and Paraguay lagged somewhat behind, together comprising a further X%.

In terms of the main importing countries, Paraguay, with a CAGR of X%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in MERCOSUR stood at $X per litre in 2022, falling by X% against the previous year. Over the period under review, the import price saw a perceptible decline. The most prominent rate of growth was recorded in 2017 when the import price increased by X%. Over the period under review, import prices hit record highs at $X per litre in 2013; however, from 2014 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Peru ($X per litre), while Paraguay ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Ecuador (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

Brazil constituted the country with the largest volume of rum consumption, accounting for 53% of total volume. Moreover, rum consumption in Brazil exceeded the figures recorded by the second-largest consumer, Colombia, threefold. Venezuela ranked third in terms of total consumption with a 9.1% share.
The country with the largest volume of rum production was Brazil, comprising approx. 52% of total volume. Moreover, rum production in Brazil exceeded the figures recorded by the second-largest producer, Venezuela, twofold. The third position in this ranking was held by Colombia, with a 13% share.
In value terms, Venezuela remains the largest rum supplier in MERCOSUR, comprising 57% of total exports. The second position in the ranking was held by Guyana, with a 27% share of total exports. It was followed by Brazil, with a 9.3% share.
In value terms, Peru, Chile and Colombia were the countries with the highest levels of imports in 2022, together accounting for 81% of total imports. Argentina, Ecuador, Suriname and Paraguay lagged somewhat behind, together comprising a further 16%.
The export price in MERCOSUR stood at $5 per litre in 2022, shrinking by -6% against the previous year.
In 2022, the import price in MERCOSUR amounted to $2.6 per litre, reducing by -2.1% against the previous year.

This report provides an in-depth analysis of the rum market in MERCOSUR. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 11011040 - Rum and other spirits obtained by distilling fermented sugarcane products (important: excluding alcohol duty)

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in MERCOSUR, split by region and country
  • Trade (exports and imports) in MERCOSUR
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY
  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Argentina
    • Brazil
    • Chile
    • Colombia
    • Ecuador
    • Guyana
    • Paraguay
    • Peru
    • Suriname
    • Uruguay
    • Venezuela
  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023
  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

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