New Zealand: Illuminated Sign Market 2024

Illuminated Sign Market Size in New Zealand

The New Zealand illuminated sign market skyrocketed to $X in 2021, growing by 36% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated a resilient increase from 2012 to 2021: its value increased at an average annual rate of +5.9% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -1.6% against 2017 indices. As a result, consumption attained the peak level of $X. From 2018 to 2021, the growth of the market remained at a somewhat lower figure.

Illuminated Sign Exports

Exports from New Zealand

In 2021, shipments abroad of illuminated signs and illuminated name-plates decreased by -6.4% to X tons, falling for the second consecutive year after two years of growth. Overall, exports showed a deep setback. The pace of growth appeared the most rapid in 2016 when exports increased by 171% against the previous year. As a result, the exports reached the peak of X tons. From 2017 to 2021, the growth of the exports remained at a lower figure.

In value terms, illuminated sign exports stood at $X in 2021. Over the period under review, exports showed a deep slump. The pace of growth appeared the most rapid in 2016 with an increase of 213% against the previous year. As a result, the exports attained the peak of $X. From 2017 to 2021, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Australia (X tons) was the main destination for illuminated sign exports from New Zealand, accounting for a 75% share of total exports. Moreover, illuminated sign exports to Australia exceeded the volume sent to the second major destination, the United States (X kg), more than tenfold. Fiji (X kg) ranked third in terms of total exports with a 4.4% share.

From 2012 to 2021, the average annual growth rate of volume to Australia stood at -15.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+18.1% per year) and Fiji (-16.8% per year).

In value terms, Australia ($X) remains the key foreign market for illuminated signs and illuminated name-plates exports from New Zealand, comprising 75% of total exports. The second position in the ranking was taken by the United States ($X), with a 5.6% share of total exports. It was followed by Fiji, with a 4.4% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Australia amounted to -9.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+21.1% per year) and Fiji (-16.0% per year).

Export Prices by Country

The average illuminated sign export price stood at $X per ton in 2021, surging by 8.1% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +4.6%. The growth pace was the most rapid in 2013 an increase of 31%. Over the period under review, the average export prices hit record highs in 2021 and is expected to retain growth in the immediate term.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Australia ($X per ton), while the average price for exports to the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+24.6%), while the prices for the other major destinations experienced more modest paces of growth.

Illuminated Sign Imports

Imports into New Zealand

In 2021, imports of illuminated signs and illuminated name-plates into New Zealand soared to X tons, picking up by 41% on 2020. In general, total imports indicated notable growth from 2012 to 2021: its volume increased at an average annual rate of +3.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2017 with an increase of 49%. As a result, imports reached the peak of X tons. From 2018 to 2021, the growth of imports remained at a lower figure.

In value terms, illuminated sign imports surged to $X in 2021. Overall, total imports indicated a moderate expansion from 2012 to 2021: its value increased at an average annual rate of +3.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +33.2% against 2018 indices. The pace of growth was the most pronounced in 2014 with an increase of 51% against the previous year. Imports peaked at $X in 2017; however, from 2018 to 2021, imports failed to regain momentum.

Imports by Country

China (X tons), Australia (X tons) and Malaysia (X tons) were the main suppliers of illuminated sign imports to New Zealand, together accounting for 86% of total imports. These countries were followed by Germany, Hong Kong SAR and the United States, which together accounted for a further 4.5%.

From 2012 to 2021, the biggest increases were recorded for Hong Kong SAR (with a CAGR of +59.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest illuminated sign suppliers to New Zealand were Australia ($X), China ($X) and Malaysia ($X), together accounting for 78% of total imports. These countries were followed by Germany, Hong Kong SAR and the United States, which together accounted for a further 4.7%.

Among the main suppliers, Hong Kong SAR, with a CAGR of +49.0%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average illuminated sign import price amounted to $X per ton, waning by -6.9% against the previous year. In general, the import price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 an increase of 14%. Over the period under review, average import prices attained the maximum at $X per ton in 2020, and then reduced in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the United States ($X per ton), while the price for Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United States (+2.6%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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