South Africa: Illuminated Sign Market 2024

Illuminated Sign Market Size in South Africa

The South African illuminated sign market was finally on the rise to reach $X in 2021, after three years of decline. In general, consumption recorded a relatively flat trend pattern. Illuminated sign consumption peaked at $X in 2017; however, from 2018 to 2021, consumption failed to regain momentum.

Illuminated Sign Production in South Africa

In value terms, illuminated sign production surged to $X in 2021 estimated in export price. Over the period under review, production recorded a relatively flat trend pattern. Illuminated sign production peaked at $X in 2017; however, from 2018 to 2021, production remained at a lower figure.

Illuminated Sign Exports

Exports from South Africa

In 2021, overseas shipments of illuminated signs and illuminated name-plates were finally on the rise to reach X tons after two years of decline. Over the period under review, exports, however, continue to indicate a abrupt decrease. The most prominent rate of growth was recorded in 2014 when exports increased by 20% against the previous year. As a result, the exports attained the peak of X tons. From 2015 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, illuminated sign exports expanded modestly to $X in 2021. In general, exports, however, recorded a deep downturn. The growth pace was the most rapid in 2014 when exports increased by 26%. As a result, the exports attained the peak of $X. From 2015 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

Namibia (X tons), Zimbabwe (X tons) and Zambia (X tons) were the main destinations of illuminated sign exports from South Africa, together accounting for 57% of total exports. Botswana, Tanzania, the UK, Malawi, Ghana, Mozambique, Kenya, Nigeria and Angola lagged somewhat behind, together accounting for a further 37%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the UK (with a CAGR of +87.1%), while the other leaders experienced a decline.

In value terms, Zambia ($X), Zimbabwe ($X) and Namibia ($X) constituted the largest markets for illuminated sign exported from South Africa worldwide, with a combined 50% share of total exports. Botswana, Tanzania, Ghana, the UK, Malawi, Mozambique, Nigeria, Kenya and Angola lagged somewhat behind, together comprising a further 39%.

The UK, with a CAGR of +65.2%, saw the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average illuminated sign export price stood at $X per ton in 2021, declining by -4.5% against the previous year. Overall, export price indicated a modest increase from 2012 to 2021: its price increased at an average annual rate of +1.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, illuminated sign export price decreased by -22.3% against 2017 indices. The most prominent rate of growth was recorded in 2017 an increase of 28%. As a result, the export price attained the peak level of $X per ton. From 2018 to 2021, the average export prices remained at a lower figure.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Nigeria ($X per ton), while the average price for exports to Namibia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Tanzania (+12.3%), while the prices for the other major destinations experienced more modest paces of growth.

Illuminated Sign Imports

Imports into South Africa

In 2021, supplies from abroad of illuminated signs and illuminated name-plates increased by 30% to X tons for the first time since 2018, thus ending a two-year declining trend. In general, imports, however, showed a perceptible shrinkage. The most prominent rate of growth was recorded in 2014 with an increase of 93%. Imports peaked at X tons in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

In value terms, illuminated sign imports soared to $X in 2021. Over the period under review, imports, however, continue to indicate a abrupt decrease. The pace of growth appeared the most rapid in 2014 when imports increased by 105%. As a result, imports reached the peak of $X. From 2015 to 2021, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2021, China (X tons) constituted the largest illuminated sign supplier to South Africa, with a 52% share of total imports. Moreover, illuminated sign imports from China exceeded the figures recorded by the second-largest supplier, Malaysia (X tons), twofold. The third position in this ranking was taken by Turkey (X tons), with a 6.8% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Malaysia (-9.2% per year) and Turkey (-0.8% per year).

In value terms, China ($X), Malaysia ($X) and France ($X) were the largest illuminated sign suppliers to South Africa, with a combined 70% share of total imports.

Among the main suppliers, France, with a CAGR of +6.0%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

The average illuminated sign import price stood at $X per ton in 2021, surging by 5.2% against the previous year. Over the period under review, the import price, however, recorded a pronounced reduction. The growth pace was the most rapid in 2013 an increase of 37%. Over the period under review, average import prices attained the maximum at $X per ton in 2014; however, from 2015 to 2021, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Turkey (+2.1%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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